{"id":558,"date":"2025-06-04T11:48:26","date_gmt":"2025-06-04T11:48:26","guid":{"rendered":"https:\/\/www.interactivv.com\/blog\/?p=558"},"modified":"2025-06-04T17:07:11","modified_gmt":"2025-06-04T17:07:11","slug":"why-animated-explainer-videos-increase-engagement-and-conversion","status":"publish","type":"post","link":"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/","title":{"rendered":"Why Animated Explainer Videos Increase Engagement and Conversion"},"content":{"rendered":"<p data-start=\"495\" data-end=\"854\">In the fast-moving world of digital marketing, grabbing and keeping people\u2019s attention is more difficult than ever. One powerful solution is <a href=\"https:\/\/www.interactivv.com\/3d-product-character-animation.html\"><strong data-start=\"636\" data-end=\"665\">animated explainer videos<\/strong><\/a>. These videos use simple visuals, stories, and sound to explain products or services quickly. As a result, businesses are seeing a <strong data-start=\"797\" data-end=\"839\">big jump in engagement and conversions<\/strong> by using them.<\/p>\n<p data-start=\"856\" data-end=\"964\">In this blog, you\u2019ll learn why animated explainer videos work so well and how they can help your brand grow.<\/p>\n<hr data-start=\"966\" data-end=\"969\" \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#What_Are_Animated_Explainer_Videos\" >What Are Animated Explainer Videos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#1_They_Grab_Attention_Quickly\" >1. They Grab Attention Quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#2_They_Simplify_Complex_Information\" >2. They Simplify Complex Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#3_They_Improve_Conversion_Rates\" >3. They Improve Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#4_They_Are_Engaging_and_Shareable\" >4. They Are Engaging and Shareable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#5_They_Help_with_SEO_and_Website_Rankings\" >5. They Help with SEO and Website Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#6_They_Build_Trust_with_Your_Audience\" >6. They Build Trust with Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#7_They_Work_Well_on_All_Devices\" >7. They Work Well on All Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#8_They_Are_Easy_to_Customize_and_Update\" >8. They Are Easy to Customize and Update<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#9_They_Are_Cost-Effective\" >9. They Are Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#10_They_Support_All_Stages_of_the_Buyers_Journey\" >10. They Support All Stages of the Buyer\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#Bonus_Success_Stories_from_Top_Brands\" >Bonus: Success Stories from Top Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#Final_Thoughts\" >Final Thoughts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#Ready_to_create_your_own_explainer_video\" >Ready to create your own explainer video?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.interactivv.com\/blog\/why-animated-explainer-videos-increase-engagement-and-conversion\/#External_References\" >External References<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"971\" data-end=\"1009\"><span class=\"ez-toc-section\" id=\"What_Are_Animated_Explainer_Videos\"><\/span>What Are Animated Explainer Videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-563\" src=\"https:\/\/www.interactivv.com\/blog\/wp-content\/uploads\/2025\/06\/ChatGPT-Image-Jun-4-2025-05_09_46-PM.png\" alt=\"What Are Animated Explainer Videos\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/www.interactivv.com\/blog\/wp-content\/uploads\/2025\/06\/ChatGPT-Image-Jun-4-2025-05_09_46-PM.png 1024w, https:\/\/www.interactivv.com\/blog\/wp-content\/uploads\/2025\/06\/ChatGPT-Image-Jun-4-2025-05_09_46-PM-200x300.png 200w, https:\/\/www.interactivv.com\/blog\/wp-content\/uploads\/2025\/06\/ChatGPT-Image-Jun-4-2025-05_09_46-PM-683x1024.png 683w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p data-start=\"1011\" data-end=\"1240\">Animated explainer videos are short, engaging videos that <strong data-start=\"1069\" data-end=\"1108\">explain a product, service, or idea<\/strong> in a fun and simple way. They usually last between <strong data-start=\"1160\" data-end=\"1180\">60 to 90 seconds<\/strong> and combine <strong data-start=\"1193\" data-end=\"1239\">animation, voiceovers, music, and graphics<\/strong>.<\/p>\n<p data-start=\"1242\" data-end=\"1441\">These videos are used on landing pages, websites, social media platforms, emails, and even in presentations. Their goal is to <strong data-start=\"1368\" data-end=\"1404\">communicate your message clearly<\/strong> and <strong data-start=\"1409\" data-end=\"1440\">turn viewers into customers<\/strong>.<\/p>\n<hr data-start=\"1443\" data-end=\"1446\" \/>\n<h2 data-start=\"1448\" data-end=\"1481\"><span class=\"ez-toc-section\" id=\"1_They_Grab_Attention_Quickly\"><\/span>1. They Grab Attention Quickly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1483\" data-end=\"1712\">We live in a fast-paced digital world where grabbing attention is harder than ever. A Microsoft study found that the average person\u2019s attention span is now only 8 seconds\u2014yes, even less than a goldfish!<\/p>\n<p data-start=\"1714\" data-end=\"1937\">Animated explainer videos are designed to <strong data-start=\"1756\" data-end=\"1803\">grab attention within the first few seconds<\/strong> using movement, color, and sound. Because of their eye-catching style, viewers are more likely to stop scrolling and watch the video.<\/p>\n<hr data-start=\"1939\" data-end=\"1942\" \/>\n<h2 data-start=\"1944\" data-end=\"1983\"><span class=\"ez-toc-section\" id=\"2_They_Simplify_Complex_Information\"><\/span>2. They Simplify Complex Information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1985\" data-end=\"2176\">Many businesses offer products or services that are <strong data-start=\"2037\" data-end=\"2056\">hard to explain<\/strong> in words alone. Animated explainer videos can turn difficult or boring topics into <strong data-start=\"2140\" data-end=\"2175\">fun, easy-to-understand stories<\/strong>.<\/p>\n<p data-start=\"2178\" data-end=\"2404\">For example, instead of listing product features in text, an explainer video can <strong data-start=\"2259\" data-end=\"2299\">visually show how your product works<\/strong>, step by step. This helps people <strong data-start=\"2333\" data-end=\"2365\">understand your value faster<\/strong>, which increases trust and confidence.<\/p>\n<p data-start=\"2406\" data-end=\"2611\">\u2705 Wyzowl\u2019s 2024 Video Marketing Report shows that 96% of people have watched an explainer video to better understand a product or service. That\u2019s how powerful videos are in helping people make decisions.<\/p>\n<hr data-start=\"2613\" data-end=\"2616\" \/>\n<h2 data-start=\"2618\" data-end=\"2653\"><span class=\"ez-toc-section\" id=\"3_They_Improve_Conversion_Rates\"><\/span>3. They Improve Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"2655\" data-end=\"2802\">What is a conversion? It\u2019s when someone <strong data-start=\"2695\" data-end=\"2711\">takes action<\/strong> on your website\u2014like buying a product, signing up for a newsletter, or filling out a form.<\/p>\n<p data-start=\"2804\" data-end=\"2876\">Explainer videos have been proven to <strong data-start=\"2841\" data-end=\"2862\">boost conversions<\/strong>. For example:<\/p>\n<ul data-start=\"2878\" data-end=\"3153\">\n<li data-start=\"2878\" data-end=\"3070\">\n<p data-start=\"2880\" data-end=\"3070\">Dropbox added an explainer video to their homepage and saw a <strong data-start=\"2941\" data-end=\"2968\">10% increase in signups<\/strong> (<a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2970\" data-end=\"3068\">Source<\/a>).<\/p>\n<\/li>\n<li data-start=\"3071\" data-end=\"3153\">\n<p data-start=\"3073\" data-end=\"3153\">Crazy Egg used an animated video and increased their conversion rate by <strong data-start=\"3145\" data-end=\"3152\">64%<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3155\" data-end=\"3302\">Why does this happen? Because videos build trust, explain benefits clearly, and end with a <strong data-start=\"3246\" data-end=\"3264\">call to action<\/strong> (CTA) that encourages viewers to act.<\/p>\n<hr data-start=\"3304\" data-end=\"3307\" \/>\n<h2 data-start=\"3309\" data-end=\"3346\"><span class=\"ez-toc-section\" id=\"4_They_Are_Engaging_and_Shareable\"><\/span>4. They Are Engaging and Shareable<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3348\" data-end=\"3531\">Videos are one of the <strong data-start=\"3370\" data-end=\"3402\">most shared types of content<\/strong> on social media. Because explainer videos are short, fun, and educational, people are more likely to <strong data-start=\"3504\" data-end=\"3530\">share them with others<\/strong>.<\/p>\n<p data-start=\"3533\" data-end=\"3656\">More shares mean <strong data-start=\"3550\" data-end=\"3567\">more exposure<\/strong> for your brand, which can bring in new leads and customers without spending more on ads.<\/p>\n<p data-start=\"3658\" data-end=\"3821\">\ud83d\udccc According to <a class=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\" target=\"_new\" rel=\"noopener\" data-start=\"3674\" data-end=\"3735\">HubSpot<\/a>, videos on social media generate <strong data-start=\"3769\" data-end=\"3790\">1200% more shares<\/strong> than text and images combined.<\/p>\n<hr data-start=\"3823\" data-end=\"3826\" \/>\n<h2 data-start=\"3828\" data-end=\"3873\"><span class=\"ez-toc-section\" id=\"5_They_Help_with_SEO_and_Website_Rankings\"><\/span>5. They Help with SEO and Website Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"3875\" data-end=\"4046\">Google and other search engines love websites with <strong data-start=\"3926\" data-end=\"3946\">engaging content<\/strong>. Videos keep people on your site longer, which is a <strong data-start=\"3999\" data-end=\"4026\">positive ranking signal<\/strong> for search engines.<\/p>\n<p data-start=\"4048\" data-end=\"4257\">Adding an animated explainer video to your homepage or product page can help improve your <strong data-start=\"4138\" data-end=\"4152\">dwell time<\/strong> (how long people stay on your site) and lower your <strong data-start=\"4204\" data-end=\"4219\">bounce rate<\/strong> (when people leave without clicking).<\/p>\n<p data-start=\"4259\" data-end=\"4447\">\u2705 Websites with videos are <strong data-start=\"4286\" data-end=\"4310\">53 times more likely<\/strong> to rank on the first page of Google results (<a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4356\" data-end=\"4445\">Forrester Research<\/a>).<\/p>\n<hr data-start=\"4449\" data-end=\"4452\" \/>\n<h2 data-start=\"4454\" data-end=\"4495\"><span class=\"ez-toc-section\" id=\"6_They_Build_Trust_with_Your_Audience\"><\/span>6. They Build Trust with Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4497\" data-end=\"4585\">Trust is everything in business. Customers won\u2019t buy from you unless they feel confident in your brand. Trust plays a huge role in turning visitors into buyers.<\/p>\n<p data-start=\"4587\" data-end=\"4633\">Animated explainer videos help build trust by:<\/p>\n<ul data-start=\"4635\" data-end=\"4756\">\n<li data-start=\"4635\" data-end=\"4667\">\n<p data-start=\"4637\" data-end=\"4667\">Showing your brand personality<\/p>\n<\/li>\n<li data-start=\"4668\" data-end=\"4712\">\n<p data-start=\"4670\" data-end=\"4712\">Explaining benefits in a clear, honest way<\/p>\n<\/li>\n<li data-start=\"4713\" data-end=\"4756\">\n<p data-start=\"4715\" data-end=\"4756\">Using storytelling to connect emotionally<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4758\" data-end=\"4902\">By using simple visuals and a friendly tone, these videos create a <strong data-start=\"4825\" data-end=\"4849\">positive brand image<\/strong>, which leads to more <strong data-start=\"4871\" data-end=\"4891\">customer loyalty<\/strong> and sales.<\/p>\n<hr data-start=\"4904\" data-end=\"4907\" \/>\n<h2 data-start=\"4909\" data-end=\"4944\"><span class=\"ez-toc-section\" id=\"7_They_Work_Well_on_All_Devices\"><\/span>7. They Work Well on All Devices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4946\" data-end=\"5189\">Another big advantage of animated videos is that they work great on <strong data-start=\"5014\" data-end=\"5031\">mobile phones<\/strong>, <strong data-start=\"5033\" data-end=\"5044\">tablets<\/strong>, and <strong data-start=\"5050\" data-end=\"5062\">desktops<\/strong>. Since most people today browse the internet on mobile, having a video that looks and sounds good on all screens is important.<\/p>\n<p data-start=\"5191\" data-end=\"5324\">Also, many people watch videos <strong data-start=\"5222\" data-end=\"5239\">without sound<\/strong>, so animated videos with <strong data-start=\"5265\" data-end=\"5292\">captions or visual cues<\/strong> are perfect for silent viewing.<\/p>\n<hr data-start=\"5326\" data-end=\"5329\" \/>\n<h2 data-start=\"5331\" data-end=\"5374\"><span class=\"ez-toc-section\" id=\"8_They_Are_Easy_to_Customize_and_Update\"><\/span>8. They Are Easy to Customize and Update<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5376\" data-end=\"5503\">Unlike live-action videos, which need actors, cameras, and locations, animated explainer videos are easier and cheaper to edit.<\/p>\n<p data-start=\"5505\" data-end=\"5529\">This makes it simple to:<\/p>\n<ul data-start=\"5531\" data-end=\"5608\">\n<li data-start=\"5531\" data-end=\"5557\">\n<p data-start=\"5533\" data-end=\"5557\">Change a product feature<\/p>\n<\/li>\n<li data-start=\"5558\" data-end=\"5575\">\n<p data-start=\"5560\" data-end=\"5575\">Update branding<\/p>\n<\/li>\n<li data-start=\"5576\" data-end=\"5608\">\n<p data-start=\"5578\" data-end=\"5608\">Translate into other languages<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5610\" data-end=\"5681\">So, your content stays fresh and relevant without starting from scratch.<\/p>\n<hr data-start=\"5683\" data-end=\"5686\" \/>\n<h2 data-start=\"5688\" data-end=\"5717\"><span class=\"ez-toc-section\" id=\"9_They_Are_Cost-Effective\"><\/span>9. They Are Cost-Effective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"5719\" data-end=\"5877\">While creating a high-quality video might seem expensive at first, it often gives a <strong data-start=\"5803\" data-end=\"5840\">higher return on investment (ROI)<\/strong> compared to other marketing methods.<\/p>\n<p data-start=\"5879\" data-end=\"6033\">You can use one video in many places\u2014on your website, in ads, in emails, or on YouTube\u2014making it a <strong data-start=\"5978\" data-end=\"6001\">one-time investment<\/strong> that works over and over again.<\/p>\n<p data-start=\"6035\" data-end=\"6118\">\ud83c\udfaf According to Wyzowl, <strong data-start=\"6059\" data-end=\"6085\">89% of video marketers<\/strong> say video gives them a good ROI.<\/p>\n<hr data-start=\"6120\" data-end=\"6123\" \/>\n<h2 data-start=\"6125\" data-end=\"6178\"><span class=\"ez-toc-section\" id=\"10_They_Support_All_Stages_of_the_Buyers_Journey\"><\/span>10. They Support All Stages of the Buyer\u2019s Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6180\" data-end=\"6306\">Whether someone is just discovering your brand or ready to buy, animated explainer videos can help move them to the next step.<\/p>\n<ul data-start=\"6308\" data-end=\"6528\">\n<li data-start=\"6308\" data-end=\"6390\">\n<p data-start=\"6310\" data-end=\"6390\"><strong data-start=\"6310\" data-end=\"6323\">Awareness<\/strong>: Introduce your brand with a short, animated video on social media.<\/p>\n<\/li>\n<li data-start=\"6391\" data-end=\"6460\">\n<p data-start=\"6393\" data-end=\"6460\"><strong data-start=\"6393\" data-end=\"6410\">Consideration<\/strong>: Show product features and customer testimonials.<\/p>\n<\/li>\n<li data-start=\"6461\" data-end=\"6528\">\n<p data-start=\"6463\" data-end=\"6528\"><strong data-start=\"6463\" data-end=\"6475\">Decision<\/strong>: Add a strong call to action that leads to purchase.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6530\" data-end=\"6614\">This makes explainer videos a powerful tool at every point in your <strong data-start=\"6597\" data-end=\"6613\">sales funnel<\/strong>.<\/p>\n<hr data-start=\"6616\" data-end=\"6619\" \/>\n<p><iframe loading=\"lazy\" title=\"Animated Explainer Video_ Renewable Industry\" src=\"https:\/\/player.vimeo.com\/video\/823336811?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<h2 data-start=\"6621\" data-end=\"6662\"><span class=\"ez-toc-section\" id=\"Bonus_Success_Stories_from_Top_Brands\"><\/span>Bonus: Success Stories from Top Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"6664\" data-end=\"6734\">Many global brands have used animated explainer videos to grow faster:<\/p>\n<ul data-start=\"6736\" data-end=\"6994\">\n<li data-start=\"6736\" data-end=\"6809\">\n<p data-start=\"6738\" data-end=\"6809\"><strong data-start=\"6738\" data-end=\"6749\">Spotify<\/strong> used animation to show how their music streaming app works.<\/p>\n<\/li>\n<li data-start=\"6810\" data-end=\"6915\">\n<p data-start=\"6812\" data-end=\"6915\"><strong data-start=\"6812\" data-end=\"6820\">Mint<\/strong> explained their budgeting app with a fun animated story and quickly grew to millions of users.<\/p>\n<\/li>\n<li data-start=\"6916\" data-end=\"6994\">\n<p data-start=\"6918\" data-end=\"6994\"><strong data-start=\"6918\" data-end=\"6928\">Amazon<\/strong> uses animated videos to promote new services like Prime or Alexa.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6996\" data-end=\"7135\">These companies saw amazing results because animated videos helped them <strong data-start=\"7068\" data-end=\"7091\">connect emotionally<\/strong>, <strong data-start=\"7093\" data-end=\"7108\">build trust<\/strong>, and <strong data-start=\"7114\" data-end=\"7134\">increase signups<\/strong>.<\/p>\n<hr data-start=\"7137\" data-end=\"7140\" \/>\n<h2 data-start=\"7142\" data-end=\"7159\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"7161\" data-end=\"7327\">If you&#8217;re looking for a smart way to <strong data-start=\"7198\" data-end=\"7221\">increase engagement<\/strong>, <strong data-start=\"7223\" data-end=\"7247\">explain your product<\/strong>, and <strong data-start=\"7253\" data-end=\"7279\">drive more conversions<\/strong>, an animated explainer video is a perfect tool.<\/p>\n<p data-start=\"7329\" data-end=\"7423\">Whether you&#8217;re a startup, small business, or large brand, you can use this powerful format to:<\/p>\n<ul data-start=\"7424\" data-end=\"7495\">\n<li data-start=\"7424\" data-end=\"7441\">\n<p data-start=\"7426\" data-end=\"7441\">Tell your story<\/p>\n<\/li>\n<li data-start=\"7442\" data-end=\"7465\">\n<p data-start=\"7444\" data-end=\"7465\">Build brand awareness<\/p>\n<\/li>\n<li data-start=\"7466\" data-end=\"7495\">\n<p data-start=\"7468\" data-end=\"7495\">Turn viewers into customers<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"7497\" data-end=\"7542\"><span class=\"ez-toc-section\" id=\"Ready_to_create_your_own_explainer_video\"><\/span>Ready to create your own explainer video?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"7543\" data-end=\"7681\">Start by defining your message, working with a video production expert, and sharing your video across your website, social media, and ads.<\/p>\n<hr data-start=\"7683\" data-end=\"7686\" \/>\n<h2 data-start=\"7688\" data-end=\"7710\"><span class=\"ez-toc-section\" id=\"External_References\"><\/span>External References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"7712\" data-end=\"8247\">\n<li data-start=\"7712\" data-end=\"7801\">\n<p data-start=\"7714\" data-end=\"7801\"><a class=\"cursor-pointer\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_new\" rel=\"noopener\" data-start=\"7714\" data-end=\"7801\">Wyzowl Video Marketing Stats 2024<\/a><\/p>\n<\/li>\n<li data-start=\"7802\" data-end=\"7886\">\n<p data-start=\"7804\" data-end=\"7886\"><a class=\"\" href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\" target=\"_new\" rel=\"noopener\" data-start=\"7804\" data-end=\"7886\">HubSpot \u2013 The Power of Video<\/a><\/p>\n<\/li>\n<li data-start=\"7887\" data-end=\"8033\">\n<p data-start=\"7889\" data-end=\"8033\"><a class=\"cursor-pointer\" href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/explainer-videos-increase-conversions\/\" target=\"_new\" rel=\"noopener\" data-start=\"7889\" data-end=\"8033\">Unbounce \u2013 How Explainer Videos Increase Conversions<\/a><\/p>\n<\/li>\n<li data-start=\"8034\" data-end=\"8138\">\n<p data-start=\"8036\" data-end=\"8138\"><a class=\"cursor-pointer\" href=\"https:\/\/www.forrester.com\/blogs\/animated-explainer-videos-benefits\/\" target=\"_new\" rel=\"noopener\" data-start=\"8036\" data-end=\"8138\">Forrester Research on Video SEO<\/a><\/p>\n<\/li>\n<li data-start=\"8139\" data-end=\"8247\">\n<p data-start=\"8141\" data-end=\"8247\"><a class=\"cursor-pointer\" href=\"https:\/\/www.digitalbrew.com\/5-benefits-of-animated-explainer-videos\/\" target=\"_new\" rel=\"noopener\" data-start=\"8141\" data-end=\"8247\">Digital Brew \u2013 Explainer Video ROI<\/a><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-moving world of digital marketing, grabbing and keeping people\u2019s attention is more difficult than ever. One powerful solution is animated explainer videos. These videos use simple visuals, stories, and sound to explain products or services quickly. As a result, businesses are seeing a big jump in engagement and conversions by using them. In [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,40,41,43,38,44,39,45,42,37,33,46,47,94],"tags":[118,119,216,122,221,220,217,124,218,219],"class_list":["post-558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360and-3d-photography","category-3d-animated-explainer-video","category-3d-animated-video","category-3d-animation-company","category-3d-animation-production-company","category-3d-animation-video-production","category-3d-animation-video-production-company","category-3d-character-animation-services","category-3d-model-animation","category-3d-modeling-and-animation","category-3d-product-animation","category-3d-product-animation-services","category-3d-product-animation-video","category-3d-virtual-product-photography-3d-product-animation","tag-2d-animation","tag-3d-animation","tag-animated-explainer-videos","tag-brand-storytelling","tag-business-explainer-videos","tag-corporate-videos","tag-explainer-video-services","tag-motion-graphics","tag-video-marketing","tag-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Animated Explainer Videos Increase Engagement and Conversion - Interactivv Studios<\/title>\n<meta name=\"description\" content=\"Discover how animated explainer videos simplify complex ideas, boost engagement, and increase conversions. 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