2D Explainer Video: Unlocking the Power of Visual Storytelling

2D Explainer Video


In a world dominated by visual content, 2D explainer videos have emerged as powerful tools for effective communication. Dive into the art and science behind these engaging animations, exploring their creation, advantages, and future trends.

What is a 2D Explainer Video?

Understanding the basics of 2D explainer videos sets the foundation for creating compelling content. Uncover the definition, purpose, and versatility of this animation style that simplifies complex ideas for diverse audiences.

A 2D explainer video is a type of animation that uses two-dimensional graphics to convey information or explain a concept. These videos are often used for marketing, educational purposes, or to simplify complex ideas. In a 2D explainer video, characters, objects, and scenes are created using flat, two-dimensional illustrations or animations, as opposed to the three-dimensional (3D) animations that have depth and perspective.

Typically, 2D explainer videos involve a combination of visuals, narration, and sometimes background music to effectively communicate a message. They are popular for their simplicity, cost-effectiveness, and the ability to present information in a clear and engaging manner. These videos are commonly used on websites, social media, presentations, and other platforms where a concise and visually appealing explanation is needed.

What does 2D video mean?

A 2D video refers to a two-dimensional video that is created and displayed in a flat, plane-like space, without depth. In the context of video production, 2D videos are characterized by the use of two-dimensional graphics and animations, where images and objects exist on a single plane. This is in contrast to three-dimensional (3D) videos, which have depth and simulate a more realistic sense of space.

In a 2D video, visuals are typically created using illustrations, drawings, or computer-generated graphics that lack the additional dimension of depth. Examples of 2D videos include traditional cartoons, animated explainer videos, and most standard videos that you encounter on platforms like YouTube or television. These videos are widely used for various purposes, such as entertainment, education, marketing, and communication due to their simplicity and ease of production.

Advantages of 2D Explainer Videos

Discover the unique benefits that make 2D explainer videos a preferred choice for businesses. From cost-effectiveness to timeless appeal, explore how they stand out in the crowded digital landscape.

How does 2D animation work?

2D animation is a technique where images and characters are created and manipulated in a two-dimensional space to create the illusion of motion. Here’s a simplified overview of how 2D animation works:


The first step in creating a 2D animation is to develop a storyboard. This is a sequence of drawings or sketches that outline the key scenes and actions in the animation. It serves as a visual script and helps in planning the overall flow of the animation.

Character Design and Asset Creation:

Once the storyboard is finalized, the characters and other elements of the animation are designed. Artists create the necessary assets, such as characters, backgrounds, and objects, often using software like Adobe Illustrator or other graphic design tools.


In 2D animation, rigging involves adding a skeletal structure to characters. This structure allows animators to manipulate and move different parts of the character smoothly. Rigging simplifies the animation process by providing a way to control complex movements.


Animators then start the actual animation process. They use the designed characters and assets to create a sequence of frames that, when played in rapid succession, give the illusion of motion. Traditional 2D animation involves drawing each frame by hand, while digital tools allow for more efficient methods, including tweening (creating intermediate frames automatically).

Timing and Keyframes:

Animators work with keyframes, which represent the most significant moments or poses in the animation. They determine the timing and placement of these keyframes to create smooth and realistic motion. The frames in between keyframes are filled in to complete the animation.


Inbetweening, or tweening, is the process of creating frames between keyframes to achieve fluid motion. Traditional animators draw these in-between frames by hand, while digital animation tools often automate this process to some extent.

Backgrounds and Effects:

Alongside character animation, artists create backgrounds and add special effects to enhance the overall visual appeal of the animation. This may involve additional layers of animation for elements like clouds, rain, or other environmental effects.


Once the animation is complete, the frames are rendered into a video format. This involves combining all the individual frames into a sequence, adding any necessary audio, and exporting the final animation file.


In the post-production phase, animators may make final adjustments, add sound effects, and polish the overall presentation of the animation.

Industries Utilizing 2D Explainer Videos

Witness the widespread adoption of 2D explainer videos across different industries. From education to healthcare, these animations prove versatile in conveying information effectively.

Choosing the Right Animation Software

Selecting the appropriate software is crucial for creating impactful 2D explainer videos. Explore the options and features that suit your needs.

Popular 2D Animation Software

Delve into the world of animation software, discovering the top choices for creating stunning 2D explainer videos. From user-friendly options to advanced platforms, find the perfect match for your project.

Tips for Successful 2D Explainer Videos

Unlock the secrets to crafting successful 2D explainer videos with these practical tips. From scriptwriting to animation, ensure your video resonates with your target audience.

Future Trends in 2D Animation

Peek into the future of 2D animation and explore upcoming trends that promise to revolutionize visual storytelling.

Interactive 2D Videos

Experience the evolution of interactive 2D videos, allowing audiences to engage with content on a whole new level.

Integration with Virtual Reality

Discover how 2D animation is seamlessly integrating with virtual reality, offering immersive experiences beyond traditional screens.

Why is 2D animation so good?

2D animation has several qualities that contribute to its popularity and effectiveness in various contexts:

  1. Simplicity and Clarity: 2D animation is inherently simpler in terms of design and presentation. This simplicity often leads to clearer visuals and a straightforward storytelling approach. This makes it an excellent choice for conveying information, especially in educational or explanatory videos.
  2. Cost-Effective: Compared to 3D animation, 2D animation is generally more cost-effective. The production process can be less time-consuming and may require fewer resources, making it a more budget-friendly option for many projects, including short films, advertisements, and online content.
  3. Retro Charm: 2D animation carries a nostalgic and classic charm, reminiscent of traditional hand-drawn cartoons. This aesthetic appeal can evoke positive emotions and connect with audiences on a sentimental level.
  4. Quick Production Turnaround: With advancements in digital technology, 2D animation can be produced relatively quickly. Digital tools and software streamline the animation process, allowing for faster turnaround times compared to some more complex 3D animation projects.
  5. Versatility: 2D animation is versatile and can be applied to various styles and genres. Whether it’s a whimsical cartoon, an explainer video, or a serious educational piece, 2D animation can adapt to different tones and messages.
  6. Expressive Characters: 2D animation allows for expressive and exaggerated character movements and facial expressions. This can enhance storytelling and emotional impact, making it easier for audiences to connect with characters.
  7. Ease of Learning: Learning the basics of 2D animation is often more accessible for beginners compared to delving into 3D animation. This accessibility encourages a broader range of artists and creators to experiment with animation, fostering creativity and diverse content.
  8. Timelessness: The timeless quality of 2D animation contributes to its enduring appeal. Classic 2D animated films and cartoons continue to resonate with audiences across generations, showcasing the enduring nature of this form of animation.
  9. Artistic Freedom: 2D animation allows for a high degree of artistic freedom. Artists can experiment with various styles, colors, and visual techniques to create unique and visually captivating animations.

While 3D animation has its strengths, the simplicity, cost-effectiveness, and expressive qualities of 2D animation continue to make it a preferred choice for many projects in the entertainment, advertising, and educational industries.


In conclusion, 2D explainer videos stand as dynamic tools in the realm of visual storytelling. Whether simplifying complex concepts or shaping the future of animation, their impact is undeniable.


Q: Can 2D explainer videos be used for educational purposes?

Absolutely! 2D explainer videos are excellent educational tools, making complex topics more accessible and engaging.

Q: How long does it take to create a compelling 2D explainer video?

The time varies based on factors such as complexity and length. On average, a well-crafted video may take a few weeks to a couple of months.

Q: What are the key elements of a successful 2D explainer video?

A successful video incorporates a clear message, effective storytelling through storyboarding, and engaging animation techniques.

Q: Are there free software options for creating 2D explainer videos?

Yes, there are free and user-friendly software options available for creating basic 2D explainer videos.

Q: How can businesses measure the success of their 2D explainer videos?

Businesses can measure success through metrics like viewer engagement, click-through rates, and conversion rates associated with the video.

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