Jun 6th, 2025
Dubai is fast turning into a favorite place for new businesses to grow. With its business-friendly policies, innovation centers, and multicultural audience, entrepreneurs are flocking to launch their ideas in this vibrant market. But with thousands of startups emerging every year, competition is fierce.
So how can a startup truly stand out?
One answer is explainer video production.
Explainer videos are short, engaging videos that help businesses explain their products, services, or ideas in a simple and visual way. They combine animation, motion graphics, voiceovers, and storytelling to connect with audiences. In Dubai’s competitive landscape, these videos are proving to be a game-changer.
An explainer video is usually a 60 to 90-second animated or live-action video that clearly communicates a business idea, service, or product.
Primary Keywords: Explainer video production, Dubai startups
Secondary Keywords: Startup branding, animation company Dubai, business explainer videos
They are often used on:
Homepages
Landing pages
Social media ads
Pitch decks
Email campaigns
The goal is simple: to explain something complex in a simple and memorable way.
Dubai brings together many cultures, companies, and customers — which opens doors but also brings tough competition:
Language barriers (Arabic, English, Hindi, etc.)
Short attention spans in digital marketing
High competition in fintech, healthtech, e-commerce, and tourism sectors
People today prefer videos, especially on apps like Instagram, TikTok, and YouTube
Traditional marketing strategies like brochures or plain websites often fail to engage modern users. This is where animated explainer videos come in—visual, multilingual, and emotionally appealing.
According to Wyzowl’s Video Marketing Report 2024:
“Adding a short video to your website can boost sales by nearly 80%.”
(source)
Startups need to make an impression fast. Animated videos:
Show personality
Use brand colors and tone
Make messaging memorable
Startups often deal with innovation—apps, AI, blockchain, etc. Explainer videos:
Break down complexity
Use characters or metaphors
Improve understanding
Videos keep users on websites longer, which:
Lowers bounce rate
Boosts SEO rankings
Increases time-on-site
Visual content performs best on social media. Short animated videos:
Get shared more
Drive more comments
Perform better than text ads
| Marketing Tool | Engagement Rate | Conversion Rate | Cost-Effectiveness |
|---|---|---|---|
| Text Blog | Moderate | Low | High |
| Static Images | Low | Low | Moderate |
| Social Media Post | Moderate | Moderate | Moderate |
| Explainer Video | High | High | Very High |
Tabby, a popular fintech startup in Dubai, used a clean, animated explainer to:
Show how their BNPL service works
Target millennial audiences
Build trust with visuals and testimonials
Result: The app saw 3 times more downloads after using the video ad.
Justmop created a 60-second animated explainer showing:
How to book a cleaning service
Time-saving benefits
Safety during the COVID period
Result: Increased bookings by 45% and cut customer support calls.
This lifestyle app used colorful animations and voiceovers to:
Attract tourists and residents
Explain how the app works
Showcase features
Result: Boosted app installs and investor interest.
Here’s a simplified flow of how an animation company in Dubai usually works with startups:
Converts your business idea into a short story.
Focuses on the pain point and the solution.
Visualizes scenes before animation.
Ensures clarity and brand tone.
Multilingual options (English, Arabic, Hindi)
Professional male/female voice talent
2D, 3D, motion graphics, or whiteboard style
Includes characters, icons, and transitions
Music and sound effects to enhance emotion
Optimized video for web, YouTube, and social platforms
Prices vary by style and duration:
| Video Style | Duration | Estimated Cost (AED) |
|---|---|---|
| Whiteboard | 60 sec | 1,500 – 3,000 |
| 2D Animation | 60 sec | 3,000 – 7,000 |
| 3D Animation | 60 sec | 7,000 – 15,000 |
Tip: Many Dubai-based animation agencies offer startup packages with consultation, revisions, and script help.
Using explainer videos can lower the cost of getting new customers because:
They pre-sell your service
Answer common objections
Improve conversion
Unlike ad campaigns that expire, a video can be:
Used on your website
Shared via WhatsApp/Email
Embedded in investor decks
As Dubai pushes ahead with Vision 2030, startups will play a big role in innovation across AI, green tech, digital commerce, and healthcare. Sharing ideas through videos and images will matter even more in the future.
Trends to watch:
Interactive videos with clickable features
AI-generated avatars for personalized messages
Multilingual animated series for education and onboarding
Dubai’s fast digital adoption rate means explainer videos will be a standard tool for every growth-stage startup in the coming years.
In a crowded market like Dubai, how you present your idea matters just as much as the idea itself. Explainer videos help you grab attention, build trust, and convert visitors into loyal customers.
Whether you’re pitching to investors, launching an app, or running a paid campaign—an animated explainer video is your startup’s secret weapon.
An explainer video is a short and clear video that shows what a business does or offers. These videos often use animation, storytelling, and voiceover to deliver complex information in under 90 seconds.
Explainer videos help Dubai-based startups simplify their message, target a multilingual audience, and stand out in the region’s competitive market. These videos improve user engagement, increase conversion rates, and make startups appear more professional and innovative.
The ideal length of an explainer video is 60 to 90 seconds. Shorter videos keep viewers engaged while delivering key messages quickly. For platforms like Instagram or LinkedIn, even 30-second videos can be effective.
Prices vary depending on animation style and agency. On average:
Whiteboard animation: AED 1,500 – 3,000
2D animation: AED 3,000 – 7,000
3D animation: AED 7,000 – 15,000
Some agencies offer startup packages with scriptwriting, voiceover, and revisions included.
Yes! Many animation companies in Dubai provide Arabic voiceovers and animations tailored to regional audiences. This is especially useful for government services, education, and local product launches.
You can use explainer videos on:
Your website homepage or landing pages
YouTube and Instagram Reels
Google Ads and Facebook Ads
Investor presentations or pitch decks
WhatsApp and email marketing
Videos are versatile and increase visibility across platforms.
On average, it takes 2 to 4 weeks to create a high-quality explainer video. The timeline depends on:
Video length
Animation style (2D vs. 3D)
Number of revisions
Voiceover language
Look for an agency that:
Specializes in explainer video production
Has experience with startups or tech businesses
Offers scriptwriting, voiceover, and design
Provides a clear timeline and transparent pricing
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Dubai is fast turning into a favorite place for new businesses to grow. With its business-friendly policies, innovation centers, and multicultural audience, entrepreneurs are flocking to launch their ideas in this vibrant market. But with thousands of startups emerging every year, competition is fierce. So how can a startup truly stand out?One answer is explainer […]
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