Jun 6th, 2025
Dubai is fast turning into a favorite place for new businesses to grow. With its business-friendly policies, innovation centers, and multicultural audience, entrepreneurs are flocking to launch their ideas in this vibrant market. But with thousands of startups emerging every year, competition is fierce.
So how can a startup truly stand out?
One answer is explainer video production.
Explainer videos are short, engaging videos that help businesses explain their products, services, or ideas in a simple and visual way. They combine animation, motion graphics, voiceovers, and storytelling to connect with audiences. In Dubai’s competitive landscape, these videos are proving to be a game-changer.
An explainer video typically takes the form of a 60-to-90-second animated or live-action video that effectively conveys a business concept, service, or product.
Main Keywords: Explainer video production in Dubai startups.
Secondary Keywords: Startup branding, animation company in Dubai, business explainer videos.
They are typically placed on:
Homepages
Landing pages
Social media advertisements
Pitch decks
Email marketing campaigns
The aim is straightforward: to present the complicated in a straightforward and memorable fashion.
Dubai unites a lot of different cultures, firms, and clients — which means opportunities but also brings hard competition:
Differences in languages (Arabic, English, Hindi, etc.)
Short attention spans in digital marketing
High competition in fintech, healthtech, e-commerce, and tourism sectors
People today prefer videos, especially on apps like Instagram, TikTok, and YouTube
Traditional marketing strategies like brochures or plain websites often fail to engage modern users. This is where animated explainer videos come in—visual, multilingual, and emotionally appealing.
According to Wyzowl’s Video Marketing Report 2024:
“Adding a short video to your website can boost sales by nearly 80%.”
(source)
Startups must make a mark quickly. Animated videos:
Express personality
Employ brand colors and tone
Make messaging sticky
Startups frequently work with innovation—apps, AI, blockchain, etc. Explainer videos:
Simplify complexity
Employ characters or metaphors
Enhance understanding
Videos retain users on websites longer, which:
Reduces bounce rate
Enhance SEO rankings
Boosts time-on-site
Visual content performs best on social media. Short animated videos:
Get shared more
Drive more comments
Perform better than text ads
| Marketing Tool | Engagement Rate | Conversion Rate | Cost-Effectiveness |
|---|---|---|---|
| Text Blog | Moderate | Low | High |
| Static Images | Low | Low | Moderate |
| Social Media Post | Moderate | Moderate | Moderate |
| Explainer Video | High | High | Very High |
Tabby, one of the most well-known fintech startups in Dubai, utilized a simple, animated explainer to:
Outcome: The app experienced 3 times as many downloads after utilizing the video ad.
Justmop produced a 60-second animated explainer demonstrating:
Outcome: Grew bookings by 45% and reduced customer support calls.
This lifestyle app utilized colorful animations and voiceovers for:
Outcome: Enhanced app installations and investor interest.
Here’s a brief workflow of how an animation company in Dubai typically collaborates with startups:
Translates your business concept into a short story.
Concentrates on the pain and the solution.
Pre-visualizes scenes prior to animation.
Guarantees clarity and brand tone.
Multilingual possibilities (English, Arabic, Hindi)
Professional male/female voice artists
2D, 3D, motion graphics, or whiteboard style
May involve characters, icons, and transitions
Music and sound effects to amplify emotion
Optimized video for web, YouTube, and social platforms
The prices differ according to the style and duration:
| Video Style | Duration | Estimated Cost (AED) |
|---|---|---|
| Whiteboard | 60 sec | 1,500 – 3,000 |
| 2D Animation | 60 sec | 3,000 – 7,000 |
| 3D Animation | 60 sec | 7,000 – 15,000 |
Tip: Many Dubai-based animation agencies offer startup packages with consultation, revisions, and script help.
Using explainer videos can lower the cost of getting new customers because:
They pre-sell your service
Answer common objections
Improve conversion
Unlike ad campaigns that expire, a video can be:
Used on your website
Shared via WhatsApp/Email
Embedded in investor decks
As Dubai forges forward with Vision 2030, startups will be instrumental in driving innovation in areas of AI, green tech, digital commerce, and healthcare. Collaboration by means of videos and photos will be even more important in the future.
Trends to watch:
Clickable interactivv videos
AI-generated avatars for tailored messages
Multilingual animateds hows for education and onboarding
Dubai’s rapid digital uptake means explainer videos will become the go-to tool for each growth-stage startup in the next few years.
With a competitive market in Dubai, the way you describe your idea is equally important as your idea. Explainer videos assist you in catching attention, gaining trust, and converting visitors into loyal clients.
Whether you’re raising money from investors, launching an app, or driving a paid campaign—an animated explainer video is your startup’s secret sauce.
Frequently Asked Questions (FAQs)
An explainer video is a concise and concise video that illustrates what a company does or sells. Explainer videos typically utilize animation, storytelling, and voiceover to present complex information in less than 90 seconds.
Dubai startups can use explainer videos to make their message easier, reach a multilingual audience, and get noticed in the region’s competitive market. These videos enhance user interaction, enhance conversion rates, and help startups look more professional and innovative.
The best duration of an explainer video is 60 to 90 seconds. Videos shorter than that keep the audience interested while conveying important messages without delay. For social media sites such as Instagram or LinkedIn, even 30-second videos can work.
Costs depend on animation style and agency. On average:
Whiteboard animation: AED 1,500 – 3,000
2D animation: AED 3,000 – 7,000
3D animation: AED 7,000 – 15,000
Some Companies provides startup packages with scriptwriting, voiceover, and revisions included.
Yes! Numerous animation studios in Dubai offer Arabic voiceovers and animations for local audiences. It’s particularly helpful for government services, education, and local product launches.
You can place explainer videos on:
Your website homepage or landing pages on your website
YouTube and Instagram Reels
Google Ads and Facebook Ads
Investor presentations or pitch decks
WhatsApp and email marketing
Videos are adaptable and raise awareness across platforms.
Average time to produce a great explainer video is 2 to 4 weeks. Timeline depends on:
Video duration
Style of animation (2D or 3D)
Number of revisions
Voiceover language
Find an agency that:
Excels at producing explainer videos
Has experience with startups or tech businesses
Offers scriptwriting, voiceover, and design
Provides a clear timeline and transparent pricing
✅ External Source Links:
Dubai is fast turning into a favorite place for new businesses to grow. With its business-friendly policies, innovation centers, and multicultural audience, entrepreneurs are flocking to launch their ideas in this vibrant market. But with thousands of startups emerging every year, competition is fierce. So how can a startup truly stand out?One answer is explainer […]
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