Jun 4th, 2025
In the fast-moving world of digital marketing, grabbing and keeping people’s attention is more difficult than ever. One powerful solution is animated explainer videos. These videos use simple visuals, stories, and sound to explain products or services quickly. As a result, businesses are seeing a big jump in engagement and conversions by using them.
In this blog, you’ll learn why animated explainer videos work so well and how they can help your brand grow.
Animated explainer videos are short, engaging videos that explain a product, service, or idea in a fun and simple way. They usually last between 60 to 90 seconds and combine animation, voiceovers, music, and graphics.
These videos are used on landing pages, websites, social media platforms, emails, and even in presentations. Their goal is to communicate your message clearly and turn viewers into customers.
We live in a fast-paced digital world where grabbing attention is harder than ever. A Microsoft study found that the average person’s attention span is now only 8 seconds—yes, even less than a goldfish!
Animated explainer videos are designed to grab attention within the first few seconds using movement, color, and sound. Because of their eye-catching style, viewers are more likely to stop scrolling and watch the video.
Many businesses offer products or services that are hard to explain in words alone. Animated explainer videos can turn difficult or boring topics into fun, easy-to-understand stories.
For example, instead of listing product features in text, an explainer video can visually show how your product works, step by step. This helps people understand your value faster, which increases trust and confidence.
✅ Wyzowl’s 2024 Video Marketing Report shows that 96% of people have watched an explainer video to better understand a product or service. That’s how powerful videos are in helping people make decisions.
What is a conversion? It’s when someone takes action on your website—like buying a product, signing up for a newsletter, or filling out a form.
Explainer videos have been proven to boost conversions. For example:
Dropbox added an explainer video to their homepage and saw a 10% increase in signups (Source).
Crazy Egg used an animated video and increased their conversion rate by 64%.
Why does this happen? Because videos build trust, explain benefits clearly, and end with a call to action (CTA) that encourages viewers to act.
Videos are one of the most shared types of content on social media. Because explainer videos are short, fun, and educational, people are more likely to share them with others.
More shares mean more exposure for your brand, which can bring in new leads and customers without spending more on ads.
📌 According to HubSpot, videos on social media generate 1200% more shares than text and images combined.
Google and other search engines love websites with engaging content. Videos keep people on your site longer, which is a positive ranking signal for search engines.
Adding an animated explainer video to your homepage or product page can help improve your dwell time (how long people stay on your site) and lower your bounce rate (when people leave without clicking).
✅ Websites with videos are 53 times more likely to rank on the first page of Google results (Forrester Research).
Trust is everything in business. Customers won’t buy from you unless they feel confident in your brand. Trust plays a huge role in turning visitors into buyers.
Animated explainer videos help build trust by:
Showing your brand personality
Explaining benefits in a clear, honest way
Using storytelling to connect emotionally
By using simple visuals and a friendly tone, these videos create a positive brand image, which leads to more customer loyalty and sales.
Another big advantage of animated videos is that they work great on mobile phones, tablets, and desktops. Since most people today browse the internet on mobile, having a video that looks and sounds good on all screens is important.
Also, many people watch videos without sound, so animated videos with captions or visual cues are perfect for silent viewing.
Unlike live-action videos, which need actors, cameras, and locations, animated explainer videos are easier and cheaper to edit.
This makes it simple to:
Change a product feature
Update branding
Translate into other languages
So, your content stays fresh and relevant without starting from scratch.
While creating a high-quality video might seem expensive at first, it often gives a higher return on investment (ROI) compared to other marketing methods.
You can use one video in many places—on your website, in ads, in emails, or on YouTube—making it a one-time investment that works over and over again.
🎯 According to Wyzowl, 89% of video marketers say video gives them a good ROI.
Whether someone is just discovering your brand or ready to buy, animated explainer videos can help move them to the next step.
Awareness: Introduce your brand with a short, animated video on social media.
Consideration: Show product features and customer testimonials.
Decision: Add a strong call to action that leads to purchase.
This makes explainer videos a powerful tool at every point in your sales funnel.
Many global brands have used animated explainer videos to grow faster:
Spotify used animation to show how their music streaming app works.
Mint explained their budgeting app with a fun animated story and quickly grew to millions of users.
Amazon uses animated videos to promote new services like Prime or Alexa.
These companies saw amazing results because animated videos helped them connect emotionally, build trust, and increase signups.
If you’re looking for a smart way to increase engagement, explain your product, and drive more conversions, an animated explainer video is a perfect tool.
Whether you’re a startup, small business, or large brand, you can use this powerful format to:
Tell your story
Build brand awareness
Turn viewers into customers
Start by defining your message, working with a video production expert, and sharing your video across your website, social media, and ads.
In the fast-moving world of digital marketing, grabbing and keeping people’s attention is more difficult than ever. One powerful solution is animated explainer videos. These videos use simple visuals, stories, and sound to explain products or services quickly. As a result, businesses are seeing a big jump in engagement and conversions by using them. In […]
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